ai2 - the online portfolio of john simpson
ai2 - the online portfolio of john simpson


Biota Annual Report

With 17,000 shareholders, this ASX-listed biotech company has a responsibility to appear confident and successful. And with so many diverse investors, the Report must present information in a way that's accessible on many community levels.

This year featured a satin celloshene (laminated) cover, with the new logo highlighted by a spot UV gloss. A ripple effect on the back using the gloss provided a unique textured "grip" to the book.

These are a selection of favourite print jobs I've designed recently.

My print work has included business cards, letterhead, posters, flyers, brochures, annual reports and magazines.

For more information or a more extensive portfolio listing, please go to the contact form.

TSO
The Tasmanian Symphony Orchestra is undeniably one of the world's best small orchestras. With a modern and exciting program, their print and advertising material needed a fresh, dynamic look.

Developed in conjunction with e.g. design, I used strong colours and consistent lines across their program documentation. Likewise, the individual concert promotion posters were bold in theme and design. A terrific client!

 

UNIT!
This band had one of the strangest briefs I've ever seen: "We want a CD cover of sperm floating through space. Oh, and the sperm should be wearing headphones."

The sperm were modelled in 3DSMax and the textures and space scene were all imported from Photoshop. The headphones -- an exact replica of the latest Sony model -- were constructed from a tiny photo using 126 primatives, or simple shapes.

 

Lilly
One of the world's largest pharmaceutical companies, Eli Lilly commissioned a series of booklets to demystify mental illness in Australia.

Created in conjunction with e.g. design and Orielton Partners, I used strong blocks of solid colour for each booklet to tie the documents together.

This job emphasised the importance of choosing not just the correct colours, but how they should be printed.

 

Atomic MPC
Atomic Maximum Power Computing is Australia's most popular PC-modding magazine. The brief for this cover came from my own article (on nantechnology) -- tiny robots attacking a rogue cell.

The nanites were built in 3DSMax, based on my memories of a cute little flying robot in the movie Batteries Not Included. The cell was a distorted sphere made of translucent materials, and the explosions were imported from an image library and tweaked in Photoshop.

 
ai2 - the online portfolio of john simpson