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The Whitlams and the TSO

There was a campaign by the Australian Labor Party when I was very young that featured the slogan “It’s Time” (along with a weirdly catchy theme song — all the cool kids knew the words). The leader of the Labor Party at the time was Gough Whitlam — hence the connection to this band, The Whitlams.

Red, brash and unashamedly historic, the poster I designed ended up as an homage to all that was good from Australia’s first celebrity election.

 
 

Ispahan Podiatry

Two initial instructions from this client were "no feet and no orange". But after a few concepts and some discussion, guess what happened? Love the grey...

 

 
 

Tickit Systems

This job started with a contract to design the actual application's appearance (a massive task), and has since been followed by: branding for both the application and parent company; websites for both entities; Flash and print advertisements; and a full stationery suite.

 

 

 

 

 
   
I've noticed over the past few years that web design is becoming increasingly pixel-oriented. That is, elements of web design are becoming so fine that single pixel widths can make or break a "look" you're trying to achieve.

For example, I was working on a design recently that utilises a lot of those "Mac" look effects (single pixel highlight lines, gradient embosses, subtle shadows)... and it was exhausting. Every time I moved an element, I had to rethink the tiny additions around it. And my friends ask me why I'm so pedantic!

In some respects, this nano-fine detail is lovely to see. Some of the best web designers have been doing it for years, with such subtle results that people invariably miss them. But for the designer, they can be real time sinks. It's not uncommon for me to ruminate over a one pixel 20% transparent line for far longer than it deserves!

And things will no doubt get worse, as users demand a better visual experience. So next time your designer grinds their teeth when you ask for an extra line of tagline text, keep in mind you may be asking for more than a simple text edit.

 

 
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