| "Make the text bigger!" If I had a dollar for every time I'd heard that, I wouldn't be sitting here typing this (well, maybe I would... on a laptop in the Swiss alps).
Designers have a tendency to use small text -- from experience, they've discovered that large type looks clumsy and really only lends itself to headers and preschool flyers. Plus, it's a lot easier to develop linearity in your designs if the size of the words doesn't detract.
That's not to say small text is always the right way to go. Small text on posters (viewed from a distance) is pointless, and small text on screen can leave you open to litigation by disability rights groups.
Business cards, however, should never use large text. Why? Because people know how to find the information, and large text invariably looks like it was done by a junior designer.
Compare for yourself if you don't believe me. And if you have business cards that look like they were done on one of those machines in the shopping mall, perhaps a text size change would help.
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